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NEWS RELEASE
CBC.CA PARTNERS WITH HEALTHY CANADIAN NETWORKSTO PROVIDE NEWS CONTENT IN MEDICAL CLINICS ACROSS CANADA
CBC.ca and Healthy Canadian Networks (HCN) today announced a partnership to deliver CBC news and information content on HCN’s PatientDirect TV network in medical clinics across Canada. Patients can now stay in touch with the top national and international news and sports stories produced by CBC.
"This partnership is part of our strategy to deliver CBC.ca’s up-to-the-minute news and information on emerging platforms and increase our touch points with Canadians,” said
Claude Galipeau, Executive Director, CBC New Media.
PatientDirect TV combines closed circuit television and digital computer technology to deliver educational content and health information focused around monthly features and health hints. The service is currently available in approximately 120 clinic locations and represents over 800 doctors from British Columbia, Alberta, Ontario and Quebec; by the end of 2004, a total of 200 locations in seven provinces are expected.
"We are delighted to have CBC.ca as one of our key content partners," said Dr. Don Wilson, HCN President and CEO. "Through this partnership, millions of patients each year will have access to quality CBC.ca news and information content in medical waiting rooms across the country”.
CBC.ca is Canada's most comprehensive online source for up-to-the minute news and information and the largest website dedicated to the Canadian viewpoint. CBC.ca sets the standard for breaking news, expert analysis, and in-depth background features on issues affecting Canadians. CBC.ca visitors will find content ranging from national, international and local news, sports and business to arts, consumers, science and kids, plus rich interactive features, live and on-demand streaming media, CBC programming listing s, wireless and email news delivery, discussion forums, digital archives and more. Visit www.cbc.ca today.
Healthy Canadian Networks is a media and communications company, specializing in the delivery of a health-related TV program, “PatientDirect TV”, into the waiting areas of medical offices across Canada, with a focus on primary care practices. Programming is designed to inform and educate patients while they wait to see their physician. For details visit www.healthycanadian.com.
For more information, contact:
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Barbara Nyke
CBC New Media Communications
416.205.8519
barbara_nyke@cbc.ca
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Dr. Don Wilson, President
Healthy Canadian Networks
613.241.7782
drdon@healthycanadian.com
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