Home  
About Us  
News and Info  
Support  
Search  
Contact  
Disclaimer  
PrivateNetwork TV  
Practice Management  
Consumer Health  
 HOME
December 10, 2003 :: The Weather Network partners with HCN



  


NEWS RELEASE

                   

OTTAWA, Ont., November 15, 2003 -- Healthy Canadian Networks (HCN) is pleased to announce its agreement with The Weather Network to distribute daily weather and environmental information through HCN’s PatientDirect TV network located within family medical clinics across Canada including Vancouver, Calgary, the Greater Toronto Area, Ottawa and Montreal.

PatientDirect TV combines closed-circuit television and digital computer technology to deliver health and lifestyle information and advertising messages to the waiting rooms of Canadian healthcare facilities.  Regular features include segments on prevention, lifestyle tips, health research updates and now seasonal weather and environmental reports.

“As a result of this important partnership with The Weather Network, PatientDirect TV will improve patient access to up-to-date weather and environmental conditions, which can have a significant impact on their health and daily activities,” says Dr. Don Wilson, President of Healthy Canadian Networks. “Approximately 8.5 million annual PatientDirect TV viewers will benefit from daily weather forecasts as well as flu, UV, air quality and bug reports.”

Using HCN’s innovative technology, the weather and environmental reports will automatically update to display the latest local weather information on the PatientDirect TV networks.

“The Weather Network prides itself in being Canada’s undisputed leader of weather-related information services,” says Pierre Morrissette, President and CEO of The Weather Network.  “Our agreement with Healthy Canadian Networks affirms our ongoing commitment to provide Canadians with the weather and environmental information they need and to deliver that information in a wide variety of platforms.” 

ABOUT HEALTHY CANADIAN NETWORKS
Healthy Canadian Networks, established in 1998, is a niche-market media and communications company, specializing in the delivery of services to the health-care sector. Healthy Canadian produces and narrowcasts a health-related TV program, “PatientDirect TV”, into the waiting areas of medical offices across Canada, with a focus on primary care practices. The network features an Internet-based delivery of TV programming, designed to loop every 20 minutes, throughout the business day. Programming is designed to inform and educate patients while they wait to see their physician. The PatientDirect TV network is funded through advertising and sponsorship programs. PatientDirect TV is currently narrowcast to over 800 physicians’ practices across Canada.  The company has offices in Toronto and Ottawa. The company’s web site is www.healthycanadian.com .

ABOUT THE WEATHER NETWORK
Each week more than five million Canadians rely on The Weather Network, Canada's only 24-hour national specialty television network devoted to weather, for up-to-the-minute accurate forecasts. The Weather Network was voted as Canada's No. 1 choice for the best weather forecasts on television (TVQ Survey 2002). The Weather Network and its respective Web site,   www.theweathernetwork.com , are wholly owned and operated by Pelmorex Inc.

For more information contact:


Dr. Don Wilson                                                  Claudia Palucci
President, Healthy Canadian Networks                Marketing & Communications Director
Weather Network
613-241-7782                                                   (905) 566-9511 Ext. 407
drdon@healthycanadian.com                              cpalucci@on.pelmorex.com


 BACK