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January 22, 2003 :: Canadian Living Magazine to provide ‘Healthy Recipe of the Month’ to PatientDirect TV
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NEWS RELEASE
Canadian Living Magazine and Healthy Canadian Media Group to Offer ‘Eat Smart with Canadian Living’ Feature in Physician Waiting Rooms
Healthy Canadian Media Group’s PatientDirect TV combines closed circuit television and digital computer technology to deliver educational content and advertising messages to waiting rooms of Canadian healthcare facilities. Using computer graphics, animation and motion video, information is displayed on a large screen TV, in a looped format, repeating every 20-30 minutes. Programming at each site consists of health information focused around monthly features, health hints, FAQs and news and weather updates.
“Canadians can prepare healthy, sensible meals without compromising on the enjoyment of their food”, states Dr. Don Wilson, President of the Healthy Canadian Media Group. “Canadian Living is renowned for their ability to combine nutrition, taste and ease of preparation and we are delighted to be able to feature monthly Canadian Living recipes across our TV network, to help patients make healthy changes to their meal planning and overall diet”.
“Canadian Living is committed to providing health information to Canadians, with a long-standing emphasis on nutrition” affirms Debbie Gibson, publisher of Canadian Living Magazine. “Through our own proprietary recipes and meals, Canadian Living Magazine strives to make healthy eating easy and fun for Canadians. We are pleased to join forces with the Healthy Canadian Media Group in this initiative, as the doctor’s waiting room is an ideal opportunity to inform and educate people about nutrition and health”.
‘Eat Smart with Canadian Living’ will feature attractive photos of the recipe and nutritional breakdown of meal components presented to patients. For further review of the meal, patients will be directed to the www.healthycanadian.com website, as well as to the www.canadianliving.com website for more healthy meal ideas. The ‘Eat Smart with Canadian Living’ program will be presented to 700,000 monthly viewers over the PatientDirect TV Network.
ABOUT the HEALTHY CANADIAN MEDIA GROUP
Healthy Canadian Media Group, established in 1998, is a niche-market media and communications company, specializing in the delivery of services to the health-care sector. Healthy Canadian produces and narrowcasts a health-related TV program, “PatientDirect TV”, into the waiting areas of medical offices across Canada, with a focus on primary care practices. The network features an Internet-based delivery of TV programming, designed to loop every 20 minutes, throughout the business day. Programming from content providers like Discovery Health, the Canada Safety Council and others is designed to inform and educate patients while they wait to see their physician. The PatientDirect TV network is funded through advertising and sponsorship programs. PatientDirect TV is currently narrowcast to over 800 physicians’ practices across Canada, notably in Vancouver, Calgary, London, Hamilton, Greater Toronto, Ottawa, and Montreal. The company has offices in Toronto and Ottawa. The company’s web site is www.healthycanadian.com.
ABOUT CANADIAN LIVING MAGAZINE
Canadian Living is Canada's trusted family magazine, featuring smart solutions for everyday living and focusing on food, health, parenting and style. It has a readership of over 4.5 million in Canada and is published by Transcontinental Media Inc., the fourth largest print media group in Canada, with annual revenues of $500 million and over 3000 employees. Transcontinental Media, the leading publisher of consumer magazines in Canada and the country’s second-largest publisher of regional and community newspapers, is a wholly owned subsidiary of Transcontinental Group, a Canadian Corporation whose stocks are listed on the Toronto Stock Exchange under the symbols GRT.A and GRT.B.
For more information, contact:
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