Consider the significant benefits Chiro-TV could bring to your practice:
- Educate and entertain your patients as they wait for their visit with you
- Promote core and non-core chiropractic services within your practice
- Up-sell consumer value-added goods and services
- Increase patient compliance and loyalty
- Create customized messages using the Chiro-TV ‘editing tool’
- At your option, earn advertising revenue from sponsor of your system
Research shows
- At least 60 to 70% of waiting room patients will watch Chiro-TV
- Patient approval rating of waiting room television is in excess of 85%
- Leading chiropractic marketing experts advise that chiropractors should spend 10% of their annual gross billings on marketing initiatives
- In-house marketing is the most cost-effective means to build and maintain a practice
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10 times more resources are spent to acquire a new patient than it does to keep an existing one.
A chiropractor’s best source of referrals (on average, 60% of new referrals) come from his/her existing patient base.
An educated patient is more likely to be compliant with recommended treatment, refer friends and family for treatment and are more open to purchasing other goods and services from the practice.
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