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PatientDirect TV ads are standardized to 15 or 30 seconds in length. A maximum of 6 minutes of advertising spots or sponsored content are available per loop, showing three times per hour, up to 36 times per day. Ad images are shown in a slideshow-derived format, without audio. Still images or moving graphics are combined with still-image, scrolling, or dynamically moving text. Clients may select split-screen images, with health-related editorial content on 70% of the screen and a sponsor’s name or message on the remaining 30% of the screen area. Sponsors may strategically align products and services with the presented content.
Existing television, print or billboard advertising can be easily converted into a unique, attention-getting format. Creative services are available in-house at HCN. Accepted electronic formats are JPEG, PSD, BMP, TIFF GIF or TGA.
All files must be delivered or uploaded to HCN. The preferred media/medium to use is CDROM or Internet (media promptly returned to the client).
CDROM delivery:
Brian Ferreira
19 Macklingate Court,
Scarborough Ontario M1V 1A2
Internet delivery:
brian@healthycanadian.com
For all inquiries or to order air-time on PatientDirect TV, contact:
Dr. Don Wilson
1-613-241-7782/1-866-558-0550
drdon@healthycanadian.com .
Production cost estimates available upon request.
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