Viewer

• 55% of all viewers are female
• one of every three viewers is a visitor
• majority of viewers with mid to upper income
• the average patient waits 20 minutes in physician waiting areas before seeing their practitioner

Reach

• 15,000,000 PatientDirect TV viewers annually, in 120 Canadian locations
• over 1500 physicians’ practices served by the PatientDirect TV Network
• PatientDirect TV located in the Greater Toronto Area, Niagara region, Ottawa, Montreal, Calgary, London, the Maritimes, Greater Vancouver Area, the BC Interior and still growing!

Feedback

• 80% of respondents found PatientDirect TV content to be informative
• 60% of respondents found the content to be more trustworthy, than from other media sources
• Approximately 44% of viewers become more favourable in their views towards products advertised over the PatientDirect TV Network

Immediate

• 35% of viewers will visit a pharmacy within 3 hours and 44% within 24 hours of seeing their healthcare professional
• 42% of viewers will be purchasing at least one of the products seen on PatientDirect TV, with their next visit to a pharmacy or grocery store
• After watching PatientDirect TV, 41% of viewers will discuss the PatientDirect TV health content with their doctor