Waiting Room TV
Targets Health Conscious Consumers

A unique private television network broadcast to healthcare facilities

It’s attention getting. It’s effective. Digital signage in physician waiting areas is a surefire way to reach consumers concerned about health and wellness!

National/Regional Advertising Rates (net)

Clinic Locations	4wks	8wks	13wks	26wks	52 wks
GTA-only	$60/site/mo.	$55/site/mo.	$55/site/mo.	$50/site/mo.	$40/site/mo.
Ontario	$55/site/mo.	$50/site/mo.	$50/site/mo	$45/site/mo.	$35/site/mo.
National	$50/site/mo.	$45/site/mo.	$45/site/mo.	$40/site/mo.	$30/site/mo.

With today’s busy consumers less likely to be effectively reached by traditional radio, television or newspapers, advertisers are looking for more efficient methods of targeting their advertising.

PatientDirect TV ^TM waiting room health programming educates, informs and is a cost-effective way to reach consumers.

• 125 family practice locations in the GTA, 170 in Ontario, 250 locations nationally
• 50 of these family practices located within Loblaw Superstores across Canada and 30 in Ontario
• Over 1200 family physicians working within the national PatientDirect TV network
• Over 1,300,000 national network viewers per month. 
• PatientDirect TV ^TM reaches viewers in a uncluttered, non-zappable environment
• Regional content customization available
• Advertiser able to target ad to specific sites in the network, with cost savings
• Each 30 sec. announcement is shown at least 4 times per hour, for a minimum showing of 32 times per day. 15 sec. and 60 sec. ad slots also available.
  

Spots	Rates shown are for standard 30-second spots.
Production charges	One-time production charges of approximately $500 apply and are extra
Print Materials	Complementary print materials may be distributed to TV waiting areas, at a cost of $10 per site per distribution